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Aardman’s Larger Than Life at Lightroom
Tuesday 13th October, 2026
To mark Aardman’s 50th anniversary, Journey created a 50-minute immersive show at London’s Lightroom, projecting Wallace & Gromit, Shaun the Sheep and other characters across 11-metre-high walls and the floor. The hook is seeing the studio’s small-scale, handmade animation enlarged to monumental proportions, alongside footage revealing how it is made.
Why it worked: It tied a beloved IP’s 50th anniversary to a tangible first—handmade “thumbprints” blown up to 11 metres—plus rare behind‑the‑scenes footage.
The lesson: Consider pitching a milestone by scaling a tiny craft detail to jaw‑dropping size and pairing it with never‑seen process material.
Journey
Aardman
Lightroom
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| telegraph.co.uk | My very grand day out with Wallace and Gromit | Tuesday 13th October, 2026 |
| blooloop.com | Journey celebrates opening of Larger Than Life: Starring Wallace & Gromit, Shaun and More at Lightroom | Thursday 15th October, 2026 |
| whathifi.com | I watched this iconic cinema scene as it's never been seen before – and now you can too | Friday 16th October, 2026 |