Trending PR Campaigns
Amaha Mental Health Report 2026
Amaha published a report based on 13,825 people who sought care through its mental health service, highlighting that 71.7% of student respondents reported thoughts of self-harm. The report also found that more than half had experienced mental health concerns for over a year before reaching Amaha, giving the provider a timely data-led story about barriers to care.
Why it worked: A proprietary, large-sample dataset revealed a stark, counterintuitive stat (students reporting self-harm thoughts more than professionals) with a policy-relevant wait-time angle.
The lesson: Consider mining your own user data to expose a surprising disparity plus a systemic barrier, then package it with one clear, quotable stat.
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