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Nobody Likes a Yes Man
Anthony Edwards and PrizePicks turned a sneaker reveal into a playful swipe at Drake’s recent Nike ad for Kevin Durant. In the spot, Edwards tosses out a crate marked “Return to Toronto” before unveiling his pink-and-purple adidas AE3s, giving the partnership announcement a bit of basketball rivalry to play with.
Why it worked: It hijacked Drake’s earlier Nike spot with a visual clapback and an app‑exclusive drop date, creating timely rivalry-driven news.
The lesson: Consider playfully subverting a bigger rival’s recent ad with a concrete reveal or limited drop tied to a specific date.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| si.com | Anthony Edwards Clowns Drake in New Sneaker Ad | Wednesday 7th October, 2026 |
| billboard.com | New Anthony Edwards Ad Takes Shots at Drake: ‘A Certain Bandwagon Fan Is Facing FOMO & Buried in Lawsuits’ | Monday 26th October, 2026 |