Trending PR Campaigns
PDSA Animal Wellbeing Report 2026
PDSA released its annual Animal Wellbeing Report, using survey findings to spotlight gaps in pet owners’ preparation and care. The headline finding—that almost a quarter of Welsh respondents did no research before getting a pet—gave the charity a clear news hook, supported by figures on ownership costs, dog-walking and online pet searches. PDSA also launched a ten-question Pet Check Challenge alongside the report.
Why it worked: It led with a surprising, locally sliced stat (23% unresearched in Wales) tied to a fresh, actionable tool, making easy headlines and service content.
The lesson: Consider pitching a region-specific shock stat from your new dataset and pair it with a quick self-test or checklist readers can use immediately.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Almost a quarter of Welsh pet owners did no research before getting an animal | Thursday 15th October, 2026 |
| dogcastradio.com | The needs of millions of pets neglected - PDSA | DogCast Radio | — |