Trending PR Campaigns
Skims on DoorDash for wardrobe emergencies
Skims partnered with DoorDash to deliver bras, underwear and shapewear from its US stores, typically in under an hour. The hook is turning a familiar delivery app into a fix for a last-minute fashion emergency, brought to life in a campaign video inspired by Kim Kardashian’s own on-set wardrobe mishaps.
Why it worked: It fused a surprising category mash-up with a clear urgency use-case—on-demand shapewear in under an hour—validated by Kim’s first-person demo.
The lesson: Consider reframing a common app or infrastructure for an unexpected, time-critical need, then prove it with a simple founder-in-action video.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| doordash.com | SKIMS and DoorDash: Solutions For Every Body, Delivered On-Demand | DoorDash | Tuesday 8th September, 2026 |
| fashionunited.com | Skims becomes the first apparel brand to put its full wardrobe on DoorDash | Tuesday 8th September, 2026 |
| sammobile.com | Kim Kardashian switches to Samsung Galaxy in latest Doordash X Skims reel - SamMobile | Monday 12th October, 2026 |
| hollywoodreporter.com | Kim Kardashian Endorses On-Demand Apparel Delivery With New Skims x DoorDash Partnership and Ad Spot | Tuesday 13th October, 2026 |
| adage.com | DoorDash delivers Skims, solving Kim Kardashian’s wardrobe emergency, in new ad - Ad Age | Wednesday 14th October, 2026 |
| pagesix.com | Bye-bye, fashion emergencies: DoorDash now delivers Skims | Wednesday 14th October, 2026 |