Trending PR Campaigns
Chipotle Celebrity Card for a Superfan
Chipotle gave Philadelphia superfan Evan Campbell one of its exclusive celebrity cards, earning him free food for a year. The hook was his 13-year quest, documented on Instagram, during which he ate more than 800 burrito bowls to get noticed by the chain.
Why it worked: It hit a scarcity-meets-streak hook: a previously celebs-only perk granted to a quantified superfan with a 13-year, 800-bowl receipt trail.
The lesson: Consider pitching a scarce, invite-only reward granted to a relentless outsider who can prove a years-long streak with verifiable receipts.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| marketingdive.com | Chipotle extends coveted Celebrity Card to fans on social media | Restaurant Dive | Tuesday 25th June, 2024 |
| phillyvoice.com | How a Philly man earned one of Chipotle's 'celebrity cards' and got free food for a year | Wednesday 14th October, 2026 |
| diningandcooking.com | Philly man gets free Chipotle for a year after eating over 800 burrito bowls - Dining and Cooking | DiningAndCooking.com | Wednesday 14th October, 2026 |