Trending PR Campaigns
Big Thief Live Archive
Big Thief launched a free archive of fully mixed concerts, opening with 10 shows and promising to add one each month. The hook is a growing, official record of the band’s changing live sound, inspired by drummer James Krivchenia’s love of the Grateful Dead’s live catalogue.
Why it worked: It offered a perpetual news hook—free, fully mixed shows dropping on a fixed monthly cadence—plus a counter-narrative nod to Grateful Dead–style archival culture.
The lesson: Consider creating a recurring, date-stamped release that adds a free, high-value asset monthly, anchored to a beloved cultural lineage.
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