Trending PR Campaigns
Hero of Time Anniversary Vinyl Reissue
iam8bit is bringing back Hero of Time, its orchestral arrangement of The Legend of Zelda: Ocarina of Time soundtrack, as a 40th-anniversary vinyl edition. The hook is a colourful, collectible pressing with new artwork and design details, including Link Green and Zelda Violet vinyl and a die-cut Ocarina window.
Why it worked: It piggybacked on a confirmed franchise-wide news cycle (remake, tour, film) with a scarce, design-led collectible and a firm pre-order date.
The lesson: Consider timing a limited, beautifully designed physical drop to a broader, dated cultural moment and offer immediate pre-orders.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| consolecreatures.com | iam8bit Celebrates Zelda 40th with Fresh Reissue of Hero of Time 2xLP | Console Creatures | Tuesday 13th October, 2026 |
| nme.com | ‘Legend Of Zelda: Ocarina Of Time’s soundtrack gets orchestral vinyl reissue | Wednesday 14th October, 2026 |
| numerama.com | Le double vinyle Zelda Ocarina of Time est en précommande : prix, date de sortie et contenu de cette édition collector - Numerama | Wednesday 14th October, 2026 |
| tsugi.fr | Zelda : le vinyle « Hero of Time » revient pour les 40 ans de la saga | Thursday 15th October, 2026 |
| larevuedgeek.fr | Zelda fête ses 40 ans : le vinyle Hero of Time revient en édition spéciale « bleu Navi », disponible le 23 octobre - LaRevueD'Geek | Friday 16th October, 2026 |