Trending PR Campaigns
Bayer Menopause Understanding Survey
Bayer commissioned The Harris Poll to survey 1,007 US women aged 40–70 and 606 healthcare providers about menopause. The findings revealed a gap between women’s experiences and care: 34% of women said they don’t discuss menopause symptoms with a provider, giving Bayer a timely evidence-led story about the need for better education and conversations.
Why it worked: It used third-party polling to quantify a care-gap (34% not discussing symptoms), creating a fresh, timely peg and headline-ready stat.
The lesson: Consider commissioning an independent poll to expose a measurable service gap, then pitch the single most startling percentage as the headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| managedhealthcareexecutive.com | Survey Reveals Gaps in Menopause Understanding Between Women and Providers | Managed Healthcare Executive | Friday 9th May, 2025 |
| gallup.com | Many Women Enter Menopause Without Clear Information | Wednesday 23rd September, 2026 |