Trending PR Campaigns
Bayer Menopause Survey
Ahead of World Menopause Day, Bayer Italia commissioned a survey of 1,000 Italian women aged 50–70 on how openly they discuss menopause and seek help. Its headline finding—that nearly half have hidden symptoms, while only 9.3% of women with symptoms use prescribed treatment—gave the story a clear, timely news hook.
Why it worked: It piggybacked World Menopause Day with fresh, nationally representative stats revealing a counterintuitive gap between openness and treatment uptake.
The lesson: Consider fielding a simple, representative poll tied to an imminent awareness day that exposes a surprising behaviour–intention gap in your audience.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | Menopause taboo is lifting, but half of women still hide it | Wednesday 14th October, 2026 |
| adnkronos.com | Menopausa, l'indagine: "Cade il tabù ma una donna su 3 nasconde i sintomi" | Wednesday 14th October, 2026 |