Trending PR Campaigns
DeLorean Joins the Airspeeder Racing Series
DeLorean announced it will field the US team in Airspeeder’s electric flying-car racing series, starting with a standard race aircraft before developing its own. The hook is a neat collision of DeLorean’s famous flying-car imagery with an actual flying-car race team.
Why it worked: It fused a nostalgic icon with a first-mover milestone (first US constructor) pegged to a fixed season start date—clear, timely news.
The lesson: Consider attaching a beloved cultural symbol to an imminent, verifiable debut—announce a dated first-of-its-kind role to anchor coverage.
Coverage over time
How this story spread across the media