Trending PR Campaigns
The Empty Australia
As Australian parties proposed cuts to migration, the Australian Hotels Association released an AI-generated video imagining what daily life could look like without migrant workers: empty coffee counters, hotel guests cleaning their own rooms and older people losing access to carers. The campaign turned workforce-shortage figures into an unsettling picture of what policy changes might mean on the ground.
Why it worked: It converted abstract migration targets into a vivid, near-term consumer inconvenience using AI visuals plus a concrete vacancy stat (7,000 chefs).
The lesson: Consider translating a distant policy shift into tomorrow’s personal hassle with simple visuals and one hard, current-number anchor.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| noticer.news | Aussies mock 'AI slopaganda' pro-mass immigration ad | Wednesday 14th October, 2026 |
| ground.news | Bizarre AI ad Warns of Australia without Migrant Workers | Wednesday 14th October, 2026 |
| abc.net.au | Hospitality bosses warn of empty cafes and kitchens under migration cuts | Wednesday 14th October, 2026 |
| economictimes.com | Australia without migrants! Hotel association posts an apocalyptic video showing how the country will look without foreign worker from empty sheleves at supermarket to no coffee - The Economic Times | Wednesday 14th October, 2026 |