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Top 10 Campaign in Health & Wellbeing · August 2026
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Top 10 Campaign
Health & Wellbeing · August 2026

The Nappy Transparency Bill

PR Campaign
Friday 28th August, 2026

Hilary Swank partnered with the Environmental Working Group to lobby for a California bill requiring disposable nappy makers to disclose every ingredient and its purpose. By turning an everyday parenting product into a hidden-toxins story, they gave CNN a timely consumer-health hook around what babies’ nappies may contain beyond poo.

Why it worked: A celebrity-backed state bill created a hard news peg and consumer risk angle, reframing a mundane product with specific, alarming chemical evidence.

The lesson: Consider pairing a pending law with a recognizable advocate and lab-backed data to expose hidden risks in an everyday item.

Environmental Working Group Hilary Swank
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
cnn.com There could be toxins in your baby’s diaper — and it’s not poop Friday 28th August, 2026
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