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Top 3 Campaign August 2026
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Top 3 Campaign
All Sectors · August 2026

Diane Warren Adopts Viral WeHo Pig Wilbur

PR Campaign
Thursday 20th August, 2026

After a piglet named Wilbur went viral while evading capture in West Hollywood, the Diane Warren Foundation won a shelter auction to adopt him. The playful celebrity connection and happy ending moved the story from local animal chase to a feel-good sanctuary tale.

Why it worked: It hijacked a breaking local viral chase with a clean celebrity resolution, giving reporters a timely update and a headline-ready twist.

The lesson: Consider attaching a recognizable name to close the loop on a trending local saga and offer exclusive next-step visuals or access.

Diane Warren Foundation
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
nbclosangeles.com 'Wilbur' the WeHo pig adopted by Diane Warren Thursday 20th August, 2026
ktla.com Grammy-winning songwriter adopts WeHo runaway pig Thursday 20th August, 2026
cbsnews.com Songwriter Diane Warren adopts West Hollywood runaway pig - CBS Los Angeles Thursday 20th August, 2026
patch.com Diane Warren Adopts Viral Runaway West Hollywood Pig: Report | Los Angeles, CA Patch Thursday 20th August, 2026
abc7.com Grammy-winning songwriter Diane Warren adopts Wilbur the pig after viral West Hollywood video - ABC7 Los Angeles Thursday 20th August, 2026
eonline.com Diane Warren Adopts Viral Baby Pig Off Los Angeles Streets Friday 21st August, 2026
people.com Diane Warren Adopts Pig Seen Running Loose in West Hollywood, Vows to Give It a ‘Really Good Home’ Friday 21st August, 2026
ew.com Songwriter Diane Warren adopts runaway pig in the city of West Hollywood Friday 21st August, 2026
latimes.com Grammy-winning songwriting legend Diane Warren adopts 'Wilbur' the rogue WeHo pig Friday 21st August, 2026
broadwayworld.com Diane Warren Adopts Viral Runaway Pig From West Hollywood… Friday 21st August, 2026
abcnews.com Grammy-winning songwriter Diane Warren adopts Wilbur the pig after viral video - ABC News Friday 21st August, 2026
ktla.com Diane Warren opens up about adopting WeHo piglet | KTLA Friday 21st August, 2026
ktla.com Diane Warren opens up about adopting WeHo piglet | KTLA Friday 21st August, 2026
hollywoodreporter.com “I Lost 17 Oscars, But I Won a Pig”: How Diane Warren Saved Wilbur Wednesday 2nd September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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