Trending PR Campaigns
Grab and OpenAI’s GO Forward with AI
Grab and OpenAI launched practical AI workshops for 3,000 gig workers in Thailand, with three months of free ChatGPT Plus for participants. The initiative turns a high-profile AI partnership into hands-on training aimed at helping drivers and sellers build skills and find new income opportunities.
Why it worked: It tied a buzzy global AI narrative to a concrete local number—3,000 workers, free ChatGPT Plus, dated workshops—creating immediate, measurable impact.
The lesson: Consider pitching a time-bound skills programme with free premium tool access for a defined cohort, promising before/after results within 90 days.
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