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The £60 Million Case for Flood-Resilient Homes

PR Campaign
Wednesday 14th October, 2026

Aviva modelled the cost of adding a £1,000 package of flood-resilience measures to new homes in flood-risk areas, estimating it could save £60 million in claims and lost property value over ten years. It released the figures during Flood Action Week to make the case for a new resilience standard, pairing the financial hook with findings on how long flood-hit households are displaced.

Why it worked: It nailed a policy-timed cost–benefit headline—£1,000 in, £60m out—anchored to Flood Action Week and the post‑2009 Flood Re gap.

The lesson: Consider releasing a simple, timed ROI stat that quantifies a policy fix’s payoff and spotlights who’s excluded under current rules.

Aviva
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com Aviva: Flood resilience in new builds could save £60 million | Insurance Business Wednesday 14th October, 2026
insurancebusinessmag.com Aviva: Flood resilience in new builds could save £60 million | Insurance Business Wednesday 14th October, 2026
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