Trending PR Campaigns
The £60 Million Case for Flood-Resilient Homes
Aviva modelled the cost of adding a £1,000 package of flood-resilience measures to new homes in flood-risk areas, estimating it could save £60 million in claims and lost property value over ten years. It released the figures during Flood Action Week to make the case for a new resilience standard, pairing the financial hook with findings on how long flood-hit households are displaced.
Why it worked: It nailed a policy-timed cost–benefit headline—£1,000 in, £60m out—anchored to Flood Action Week and the post‑2009 Flood Re gap.
The lesson: Consider releasing a simple, timed ROI stat that quantifies a policy fix’s payoff and spotlights who’s excluded under current rules.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Aviva: Flood resilience in new builds could save £60 million | Insurance Business | Wednesday 14th October, 2026 |
| insurancebusinessmag.com | Aviva: Flood resilience in new builds could save £60 million | Insurance Business | Wednesday 14th October, 2026 |