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Fashion & Apparel · October 2026
Megan Thee Stallion x Gymshark: We Do Gym
Tuesday 13th October, 2026
Gymshark named Megan Thee Stallion its first celebrity ambassador and launched “We Do Gym”, a campaign film of Megan and a group of women training to her hit “Savage”. The partnership also gives fans a personal touch: Megan picked 50 favourite Gymshark items and will release her own red SoftSense shorts set.
Why it worked: Making her the brand’s first-ever celebrity ambassador created a clear editorial first, tied to a dated product drop and cultural soundtrack.
The lesson: Consider pitching a verifiable “first” anchored to a near-term release date and a soundtrack or cultural moment journalists can embed.
Gymshark
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thecut.com | Megan Thee Stallion Is Gymshark’s Newest Athlete | Tuesday 13th October, 2026 |
| fashionnetwork.com | Gymshark names Megan Thee Stallion its first celeb ambassador - FashionNetwork USA | Tuesday 13th October, 2026 |
| billboard.com | Megan Thee Stallion Becomes First-Ever Celebrity Ambassador for This Brand: ‘Take on the Gym With Confidence’ | Tuesday 13th October, 2026 |
| fashionista.com | Must Read: Kickstarter Forms Fashion Advisory Board, Megan Thee Stallion Becomes Gymshark Ambassador - Fashionista | Wednesday 14th October, 2026 |
| si.com | Megan Thee Stallion’s Latest Brand Partnership Brings Her Signature Style to the Gym | Thursday 15th October, 2026 |
| forbes.com | How Gymshark Turned Shane Gillis' SNL Controversy Into A Marketing Opportunity | Thursday 15th October, 2026 |
| complex.com | Megan Thee Stallion Brings Her Love of Fitness to New Gymshark Campaign, Joins Brand as Ambassador | Thursday 15th October, 2026 |