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Espolòn’s Ride to the Other Side

PR Campaign
Tuesday 13th October, 2026

For Halloween, Espolòn is turning a Toronto streetcar into a moving party, with live sets from Felix Cartal and Rêve as it travels along Dundas West. The one-night-only ride gives the brand a distinctly Toronto stage for its Halloween celebration, with passes available through a giveaway.

Why it worked: A one-night public streetcar takeover created a scarce, city-specific spectacle with a clear ticket giveaway hook and celebrity performances.

The lesson: Consider commandeering an everyday public space for one night and tie entry to a simple contest that guarantees user sign-ups.

Espolòn Tequila
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
complex.com Felix Cartal & Rêve Are Turning A Toronto Streetcar Into A Moving Halloween Party Tuesday 13th October, 2026
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