Trending PR Campaigns
Espolòn’s Ride to the Other Side
For Halloween, Espolòn is turning a Toronto streetcar into a moving party, with live sets from Felix Cartal and Rêve as it travels along Dundas West. The one-night-only ride gives the brand a distinctly Toronto stage for its Halloween celebration, with passes available through a giveaway.
Why it worked: A one-night public streetcar takeover created a scarce, city-specific spectacle with a clear ticket giveaway hook and celebrity performances.
The lesson: Consider commandeering an everyday public space for one night and tie entry to a simple contest that guarantees user sign-ups.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| complex.com | Felix Cartal & Rêve Are Turning A Toronto Streetcar Into A Moving Halloween Party | Tuesday 13th October, 2026 |