Trending PR Campaigns
Subway’s Confession Subs
Subway is offering thousands of free subs during spooky season, with a catch: customers must confess to something to get one. The confession gives a familiar giveaway a playful, Halloween-ready hook.
Why it worked: It tied a mass freebie to a playful, low-stakes “confession” mechanic, creating timely Halloween tension and irresistible, sharable user-generated content.
The lesson: Consider framing a giveaway around a playful admission or trade-off that generates quotable lines or short videos for reporters to embed.
Coverage over time
How this story spread across the media