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Beauty & Cosmetics · October 2026
The Guest List: Channel 4’s First Microdrama
Tuesday 13th October, 2026
Channel 4 partnered with beauty brand Sol de Janeiro to make The Guest List, its first microdrama: five vertical shorts following four young women in London as they navigate friendship, careers and new crushes. The branded series brings a familiar TV format into the short-form feeds where audiences already spend time.
Why it worked: It piggybacked on a platform shift—Channel 4’s first “microdrama” built for vertical feeds—giving journalists a clear first-and-new angle.
The lesson: Consider pitching a “first-in-format” experiment that moves a familiar genre natively into a hot distribution channel with a named partner.
Channel 4
Sol de Janeiro
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | Channel 4 Unveils First-Ever Microdrama: Female Friendship Series Stars ‘You’s Jadesola Odunjo | Tuesday 13th October, 2026 |
| televisual.com | Channel 4 orders first vertical drama series - Televisual | Wednesday 14th October, 2026 |
| c21media.net | Channel 4 partners beauty brand Sol de Janeiro on first vertical drama | News | C21Media | Thursday 15th October, 2026 |