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Top 5 Campaign in Fashion & Apparel · October 2026
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Top 5 Campaign
Fashion & Apparel · October 2026

Disney x Golden Goose Mickey & Friends Collection and Customisation Tour

PR Campaign
Thursday 8th October, 2026

Disney and Golden Goose are launching a Mickey & Friends fashion collection, led by character-printed sneakers and apparel. To bring the collaboration into stores, they’re sending Disney character artists and Golden Goose artisans on a global tour, personalising products and running hands-on workshops for customers.

Why it worked: It paired a hard launch date with a global in-store customisation tour, offering photogenic, limited‑time, city‑by‑city moments journalists can list and link.

The lesson: Consider pinning your announcement to a travelling, hands‑on activation with specific city dates and bookable slots journalists can embed.

Disney Golden Goose
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