Trending PR Campaigns
Disney x Golden Goose Mickey & Friends Collection and Customisation Tour
Disney and Golden Goose are launching a Mickey & Friends fashion collection, led by character-printed sneakers and apparel. To bring the collaboration into stores, they’re sending Disney character artists and Golden Goose artisans on a global tour, personalising products and running hands-on workshops for customers.
Why it worked: It paired a hard launch date with a global in-store customisation tour, offering photogenic, limited‑time, city‑by‑city moments journalists can list and link.
The lesson: Consider pinning your announcement to a travelling, hands‑on activation with specific city dates and bookable slots journalists can embed.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| footwearmagazine.com | Golden Goose and Disney Set October 13 Global Launch With Store Events | Footwear Magazine | Thursday 8th October, 2026 |
| variety.com | Golden Goose Teams With Disney for Mickey Mouse-Inspired Sneakers, Apparel and Global Customization Tour | Tuesday 13th October, 2026 |
| wwd.com | Golden Goose, Disney Team on Mickey & Friends Capsule and Global Co-creation Tour | Tuesday 13th October, 2026 |
| highsnobiety.com | Disney and Golden Goose Want You to Make It Your Own | Tuesday 13th October, 2026 |
| complex.com | Disney and Golden Goose Team Up for Mickey & Friends Collection and Global Customization Tour | Tuesday 13th October, 2026 |
| parade.com | Disney and Golden Goose Launch Limited-Edition Mickey Sneakers and Customization Tour - AOL | Wednesday 14th October, 2026 |
| hubstyle.it | Golden Goose e Disney: la capsule collection Mickey & Friends - HUB Style | Wednesday 14th October, 2026 |