Trending PR Campaigns
Cardiff Coffee Passport
Six Cardiff coffee shops have teamed up on a £19 passport that gives customers one coffee at each venue over six weeks. With just 300 copies in the first release, it turns trying the city’s independent coffee scene into a limited, easy-to-follow tasting trail.
Why it worked: A fixed launch date plus a hard cap of 300 passports created true scarcity and a citywide, time-bound “collect-them-all” hook.
The lesson: Consider packaging six rival venues into one limited passport with a deadline; scarcity plus collaboration beats a generic discount.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Six Cardiff coffee shops join forces for new £19 coffee passport | Monday 12th October, 2026 |
| thecityofarcades.com | New ‘Cardiff Coffee Passport’ Will Showcase City’s Independent Coffee Scene This Autumn — City of Arcades | Wednesday 14th October, 2026 |
| hungrycityhippy.co.uk | The Cardiff Coffee Passport is coming: six indie coffee shops, six coffees, one reusable cup - HUNGRY (formerly HungryCityHippy) | Thursday 15th October, 2026 |