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Top 10 Campaign in Retail · October 2026
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Top 10 Campaign
Retail · October 2026

Cardiff Coffee Passport

PR Campaign
Monday 12th October, 2026

Six Cardiff coffee shops have teamed up on a £19 passport that gives customers one coffee at each venue over six weeks. With just 300 copies in the first release, it turns trying the city’s independent coffee scene into a limited, easy-to-follow tasting trail.

Why it worked: A fixed launch date plus a hard cap of 300 passports created true scarcity and a citywide, time-bound “collect-them-all” hook.

The lesson: Consider packaging six rival venues into one limited passport with a deadline; scarcity plus collaboration beats a generic discount.

Cardiff Coffee Passport Donald’s Hard Lines Society Café Pettigrew Bakeries Corner Coffee Brodies
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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