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Baci Perugina x Moschino Biscuit Sublime
Baci Perugina and Moschino have turned a fashion collaboration into a limited-edition chocolate: Biscuit Sublime. The hook carries Moschino’s playful visual style onto the wrappers, with gold foil, black polka dots and fashion-themed messages inside, alongside a new biscuit-and-gianduja flavour.
Why it worked: It piggybacked fashion-week timeliness with a tangible product twist—designer-branded wrappers plus a genuinely new texture—giving media visuals and taste to cover.
The lesson: Consider co-creating a limited-run, tactile product with a culturally noisy partner, timed to their calendar, with photogenic packaging and a novel spec.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| foodaffairs.it | Baci Perugina e Moschino varano il progetto 'Baci x Moschino' e lanciano la limited edition 'Biscuit Sublime' - Food Affairs | Monday 12th October, 2026 |
| tastinglife.it | Baci Perugina x Moschino, arriva Biscuit Sublime: gianduia e biscotto al cacao nella nuova limited edition - Tasting Life | Monday 12th October, 2026 |
| lavocedeibrand.com | Baci Perugina x Moschino: Biscuit Sublime veste il cioccolatino di moda | Monday 12th October, 2026 |
| adnkronos.com | Baci Perugina launches Moschino limited edition, where fashion meets flavour | Monday 12th October, 2026 |
| lecodellitorale.it | Baci Perugina, arriva la Limited Edition By Moschino, la moda incontra il gusto - L'Eco Del Litorale | Monday 12th October, 2026 |
| foodmakers.it | Baci Perugina x Moschino: nasce il nuovo Biscuit Sublime - Foodmakers.it - Le storie dei protagonisti del Food | Tuesday 13th October, 2026 |
| thelunchgirls.it | Baci ❤️ Moschino: nasce una Limited Edition tra gusto e stile | The Lunch Girls | — |