Trending PR Campaigns
Iceland’s Prostate Cancer Awareness Lorry
Iceland Foods and Prostate Cancer UK have put a branded lorry on the road to raise awareness of prostate cancer and encourage men to check their risk online. It will travel nationwide, with a focus on the West Midlands, where the campaign highlights higher risks for black men and the number of diagnoses made too late for a cure.
Why it worked: It turned an everyday retail logistics asset into a moving localised PSA, targeting a high-incidence region with a clear call-to-action link.
The lesson: Consider repurposing a routine, high-visibility asset to deliver a geo-targeted warning plus a 30‑second action link this week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| grocerygazette.co.uk | Iceland partners with Prostate Cancer UK to raise funds this Father's Day | Thursday 15th June, 2023 |
| grocerygazette.co.uk | Iceland execs highlight Prostate Cancer awareness | Friday 13th June, 2025 |
| thegrocer.co.uk | Iceland to raise awareness of prostate cancer with branded lorry | Monday 12th October, 2026 |