Trending PR Campaigns
Lancôme I’m Fine
Lancôme brought together ambassadors Demi Moore, Zoë Saldaña, Vanessa Kirby and Christy Turlington for “I’m Fine”, a campaign about women hiding how they really feel. It built the idea around an Ipsos finding that 80% of women surveyed had said they were fine when they were not, and paired the celebrity stories with free online mental-health resources. Mexico is among the first markets for the launch.
Why it worked: It timed celebrity confessions to World Mental Health Day and anchored them with a striking 80% data point plus a tangible toolsite.
The lesson: Consider pegging a simple everyday phrase to a calendar moment, quantify it with fresh stats, and launch a practical resource alongside.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ipmark.com | Lancôme lanza ‘I’m Fine’ para visibilizar la salud mental femenina | Thursday 8th October, 2026 |
| morningstar.com | "I'M FINE": LANCÔME LAUNCHES A GLOBAL INITIATIVE TO BREAK THE SILENCE ON WOMEN'S MENTAL HEALTH | Morningstar | Thursday 8th October, 2026 |
| merca20.com | Lancôme reúne a Demi Moore, Zoë Saldaña y Vanessa Kirby en campaña sobre salud mental que llega a México | Friday 9th October, 2026 |
| wondernetmag.com | Lancôme “I’m Fine”, la campagna per la salute mentale delle donne - Wondernet Magazine | Sunday 11th October, 2026 |
| mrevistademilenio.com | Lancôme impulsa una conversación sobre la salud mental - M de Milenio | Tuesday 13th October, 2026 |