Trending PR Campaigns
Angry Orchard Video Store Pop-Up
To mark the “Scream” franchise’s 30th anniversary, Angry Orchard recreated a 1990s video rental shop in downtown Manhattan for two days. The pop-up offered horror fans cider tastings, a custom membership card featuring their photo, themed merchandise and a visit from “Scream” actor Skeet Ulrich, while promoting the brand’s limited-edition Thriller Variety Pack.
Why it worked: It piggybacked a 30th‑anniversary pop‑culture moment with a two‑day, celebrity‑anchored, photo‑ready nostalgia stunt that doubled as limited‑edition product news.
The lesson: Consider tying a limited‑run product to a pop‑culture anniversary, then stage a two‑day, selfie‑bait pop‑up with a recognisable face.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| globenewswire.com | Angry Orchard® Hard Cider and Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience | Thursday 17th September, 2026 |
| fangoria.com | Angry Orchard & Skeet Ulrich Team For Special SCREAM-Inspired Experience In NYC | Thursday 17th September, 2026 |
| hauntedattractionnetwork.com | Angry Orchard Opened a Free 'Scream' Video-Store Pop-Up in NYC With Skeet Ulrich | Friday 18th September, 2026 |
| bleedingcool.com | Angry Orchard Announces NYC Retro Video Pop-Up Location | Monday 21st September, 2026 |
| parade.com | Experience a ’90s Video Store with Ghost Face at Angry Orchard's Pop-Up This October | Tuesday 22nd September, 2026 |
| mediapost.com | Angry Orchard Teams Up With 'Scream' For Special Flavors, Video Store Pop-Up 10/09/2026 | Friday 9th October, 2026 |