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The Yellow Sub Club pop-up

PR Campaign
Thursday 25th June, 2026

Bruichladdich teamed with Glasgow nightclub Sub Club and agency Story Shop to launch Yellow Submarine III for its 25th anniversary, staging a one-night pop-up called ‘The Yellow Sub Club’ at The Islay Inn with Sub Club branding, DJs, themed cocktails and a seafood menu to revive attention for the cult whisky release.

Why it worked: It hijacked a beloved local institution’s brand for a one-night, place-specific stunt tied to a time-pegged anniversary and scarce release.

The lesson: Consider creating a one-night-only mashup with a cult local venue, anchored to a hard date and limited run for urgency.

Bruichladdich Sub Club
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
heraldscotland.com Bruichladdich teams up with Glasgow’s Sub Club for Yellow Submarine whisky revival Thursday 25th June, 2026
thewhiskeywash.com Bruichladdich Yellow Submarine III Launches at Sub Club Friday 26th June, 2026
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