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#1 Campaign in Fashion & Apparel · September 2026
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#1 Campaign
Fashion & Apparel · September 2026

Snoopy in Style NYC

PR Campaign
Tuesday 18th August, 2026

Peanuts Worldwide created a free New York exhibition turning Snoopy’s many identities and decades of collaborations into a fashion and cultural showcase. Custom-dressed Snoopy and Woodstock dolls from brands including Adidas, Coach and Levi’s gave journalists a visual hook for revisiting the character’s enduring influence.

Why it worked: It tied an on-the-ground, free NYC pop-up to archival licensing history and NASA lore, giving journalists fresh visuals plus a legacy angle.

The lesson: Consider creating a free, time-limited pop-up with photogenic artifacts that reframe a well-known legacy through one surprising credentialed partnership.

Peanuts Worldwide Charles M. Schulz Museum and Research Center
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
licenseglobal.com Snoopy in Style: Free NYC Exhibition Tuesday 18th August, 2026
wwd.com Snoopy in Style to Open Exhibition in New York’s Meatpacking District on Sept. 2 Wednesday 19th August, 2026
lamag.com Snoopy in Style NYC Brings High Fashion to Manhattan Wednesday 26th August, 2026
pix11.com Snoopy in Style NYC exhibition explores Peanuts fashion with never-before-seen looks Tuesday 1st September, 2026
pix11.com Snoopy in Style NYC exhibition explores Peanuts fashion with never-before-seen looks Tuesday 1st September, 2026
amny.com ‘Snoopy In Style NYC’ explores legacy of ‘Peanuts’ in fashion, sports Wednesday 2nd September, 2026
timeout.com Snoopy in Style Fashion Exhibition Opens in NYC Wednesday 2nd September, 2026
highsnobiety.com State of the Art: Why Is Fashion Still Obsessed With Snoopy? Friday 4th September, 2026
smithsonianmag.com A New York City Exhibition Celebrates Snoopy’s Enduring Influence on Art and Fashion Friday 4th September, 2026
backyardgardenlover.com Free Snoopy Fashion Exhibition Takes Over 16,000 Square Feet in New York Saturday 5th September, 2026
khq.com Inside the free NYC exhibit exploring Snoopy’s legacy in fashion | Spokane News | khq.com Tuesday 8th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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