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HYBE India Pop-Up Park

PR Campaign

Friday 24th April, 2026

HYBE India staged a travelling two-day Pop-Up Park in Mumbai featuring live performances, fan-letter walls, dance battles, themed food stalls and interactive zones to celebrate K-pop fandom and promote nationwide auditions for trainees — effectively creating a mini K-pop festival to generate publicity and fan engagement.

Why it worked: The traveling pop-up tied fan-thrill to a concrete news hook—on-site auditions—turning footfall and UGC into measurable, publishable proof of demand.

The lesson: Consider staging a pop-up that converts fandom activity into a real-world selection moment, with clear metrics reporters can cite.

HYBE India

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
fmlive.in	HYBE India Audition Hits Hyderabad May 24, With A High-Energy Pop-Up Park On May 23 - FM Live	Tuesday 19th May, 2026

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