Trending PR Campaigns
Nike x Nigo x j-hope Air Force 1
Nike teamed up with BTS’ j-hope and Japanese artist Nigo to remix the classic Air Force 1. The limited-edition design pairs glossy orange-and-gold leather and blue accents with squirrel graphics and colourful braided laces, giving the collaboration a distinct visual hook for sneaker and music fans.
Why it worked: It fused two distinct fanbases with a time-sensitive drop mechanism (exclusive then global SNKRS launch), guaranteeing urgency and built-in reach.
The lesson: Consider pairing two unlikely tastemakers and anchoring it to a staggered limited release window to force timely coverage and shareability.
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