Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Fashion & Apparel · October 2026
Back
Top 3 Campaign
Fashion & Apparel · October 2026

Nike x Nigo x j-hope Air Force 1

PR Campaign
Wednesday 30th September, 2026

Nike teamed up with BTS’ j-hope and Japanese artist Nigo to remix the classic Air Force 1. The limited-edition design pairs glossy orange-and-gold leather and blue accents with squirrel graphics and colourful braided laces, giving the collaboration a distinct visual hook for sneaker and music fans.

Why it worked: It fused two distinct fanbases with a time-sensitive drop mechanism (exclusive then global SNKRS launch), guaranteeing urgency and built-in reach.

The lesson: Consider pairing two unlikely tastemakers and anchoring it to a staggered limited release window to force timely coverage and shareability.

Nike
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
sneakerfreaker.com Nigo and J-Hope's Air Force 1 Colab Is On the Way - Releases Wednesday 30th September, 2026
mensjournal.com NIGO j-hope Nike Air Force 1 '01 Burnt Sunrise Release Date - AOL Tuesday 6th October, 2026
nike.com Nigo and j-hope Bring New Energy to an Icon Through the Nike x Nigo Air Force 1 World Tour — NIKE, Inc. Thursday 8th October, 2026
complex.com J-Hope x Nigo x Nike Air Force 1 Low '01 Release Date Thursday 8th October, 2026
sneakernews.com Nike Brings Together Nigo And j-hope For A Major Air Force 1 Crossover Thursday 8th October, 2026
wwd.com Nike x Nigo x J-Hope Air Force: Launch Date, Details Thursday 8th October, 2026
forbes.com Nigo And j-hope Team Up For Exclusive Nike Air Force 1 Design Friday 9th October, 2026
si.com Nike x Nigo x j-hope Air Force 1 Release Information Friday 9th October, 2026
billboard.com BTS’ j-hope and Japanese Artist Nigo Team With Major Shoe Brand to Remix a Classic Style Friday 9th October, 2026
fibre2fashion.com US' Nike, Nigo and BTS' j-hope unveil exclusive Air Force 1 sneakers - Fibre2Fashion Friday 9th October, 2026
gqindia.com BTS' J-Hope now has his very own Nike Air Force 1 | GQ India Saturday 10th October, 2026
highsnobiety.com NIGO & j-hope’s Squirrel-Themed Nike Air Force 1 Is Absolutely Nuts Saturday 10th October, 2026
captaincreps.com NIGO x J-Hope x Nike Air Force 1 ‘01 "Burnt Sunrise" IO8766-800 - Captain Creps Friday 16th October, 2026
billboard.com BTS’ j-hope Joins Forces With Streetwear Legend Nigo for New Nike Sneakers: How to Shop the Drop Wednesday 21st October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.