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Rockbeasts: A Grunge Band RPG

PR Campaign
Tuesday 29th September, 2026

Critical Role teamed up with indie studio Lichthund to create Rockbeasts, a role-playing game about managing a struggling grunge band in an alternative 1990s America. Its hook is the mix of band drama, management choices and rhythm-based performances, brought to life by Critical Role’s cast and punk icon Iggy Pop.

Why it worked: It fused a fresh genre mash-up with hard news—an A-list cameo (Iggy Pop) and a concrete launch window with wishlist CTA.

The lesson: Consider pairing an unexpected celebrity cameo with a playable mechanic reveal and a specific action (wishlist/signup) tied to a date.

Critical Role Lichthund
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
polygon.com Critical Role's New Game Announced for 2027 (Exclusive) Tuesday 29th September, 2026
playstation.com Critical Role joins Rockbeasts, launching January 2027. – PlayStation.Blog Thursday 8th October, 2026
nerdist.com CRITICAL ROLE’s New Video Game ROCKBEASTS Is a Rock Band RPG Friday 9th October, 2026
collider.com Critical Role's 'Rockbeasts' Is a Trippy '90s Band Sim Featuring Iggy Pop | Preview Wednesday 14th October, 2026
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