Trending PR Campaigns
Rockbeasts: A Grunge Band RPG
Critical Role teamed up with indie studio Lichthund to create Rockbeasts, a role-playing game about managing a struggling grunge band in an alternative 1990s America. Its hook is the mix of band drama, management choices and rhythm-based performances, brought to life by Critical Role’s cast and punk icon Iggy Pop.
Why it worked: It fused a fresh genre mash-up with hard news—an A-list cameo (Iggy Pop) and a concrete launch window with wishlist CTA.
The lesson: Consider pairing an unexpected celebrity cameo with a playable mechanic reveal and a specific action (wishlist/signup) tied to a date.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| polygon.com | Critical Role's New Game Announced for 2027 (Exclusive) | Tuesday 29th September, 2026 |
| playstation.com | Critical Role joins Rockbeasts, launching January 2027. – PlayStation.Blog | Thursday 8th October, 2026 |
| nerdist.com | CRITICAL ROLE’s New Video Game ROCKBEASTS Is a Rock Band RPG | Friday 9th October, 2026 |
| collider.com | Critical Role's 'Rockbeasts' Is a Trippy '90s Band Sim Featuring Iggy Pop | Preview | Wednesday 14th October, 2026 |