Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Health & Wellbeing · October 2026
Back
Top 10 Campaign
Health & Wellbeing · October 2026

DistressBench: Testing Chatbots in Mental-Health Crises

PR Campaign
Tuesday 22nd September, 2026

Scale AI worked with 19 clinicians and crisis counsellors to create 718 realistic crisis conversations, then tested 25 leading AI models on how they responded. The hook was a new benchmark, DistressBench, revealing that chatbots often recognised distress but failed to direct users to useful help—giving TIME a timely, evidence-led story about a high-stakes gap in AI safety.

Why it worked: It paired exclusive, clinician-authored benchmark data with a clear failure rate (35%) across 25 marquee models, turning a vague safety worry into hard, newsy accountability.

The lesson: Consider commissioning domain experts to stress-test a popular tool, publish a simple metric of failure, and offer exclusive first access.

Scale AI
3 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.