Trending PR Campaigns
Rivian’s Ghostbusters Halloween Mode
Rivian turned its annual Halloween software update into a Ghostbusters experience, adding officially licensed sounds, light shows, games and a spooky voice assistant to its vehicles. It also built an Ecto-1-inspired R1S, giving the seasonal update a striking real-world centrepiece.
Why it worked: It fused a timely, limited-time OTA feature drop with an iconic, officially licensed IP and a tangible showpiece car, creating undeniable news value.
The lesson: Consider pairing a short-term software or packaging update with a famous licensed universe and a photogenic build to anchor coverage.
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