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Automotive · October 2026
Rivian’s Ghostbusters Slimer Sighting
Thursday 8th October, 2026
Rivian brought Bill Murray back as Ghostbusters’ Peter Venkman in a Halloween-season commercial, where he handles a Slimer sighting without getting out of the car. Reuniting Murray with director Gil Kenan gave the ad a familiar film-world hook beyond a standard vehicle spot.
Why it worked: It hijacked a live cultural moment by reuniting Murray and Gil Kenan, extending Ghostbusters canon into an ad timed to Halloween.
The lesson: Consider borrowing an active franchise’s creator or star to make a brand-owned ‘canon’ moment tied to a looming calendar event.
Rivian
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| parade.com | Bill Murray Steps Back Into His Iconic ‘Ghostbusters’ Role—But Ecto-1 Has a Very Modern and Electric Twist - Parade | Thursday 8th October, 2026 |
| consequence.net | Bill Murray Busts Ghosts Yet Again in New Rivian Commercial: Watch | Thursday 8th October, 2026 |
| complex.com | Bill Murray Surprises New Yorkers as He Reprises 'Ghostbusters' Role for New Ad | Friday 9th October, 2026 |
| digitalspy.com | Bill Murray makes surprise Ghostbusters return - but not in the way you may expect | Friday 9th October, 2026 |