Trending PR Campaigns
Halloween Candy Price Study
FinanceBuzz analysed candy prices and found they are rising faster than inflation, giving news outlets a timely, data-led angle on the cost of Halloween treats.
Why it worked: It piggybacked a near-term holiday with simple, surprising data (candy up > inflation), plus a localisable price table journalists could drop in.
The lesson: Consider benchmarking a seasonal essential against inflation and offer a ready-made, city-by-city price chart reporters can paste straight in.
Coverage over time
How this story spread across the media