Trending PR Campaigns
Can’t Tame Us: Chelsea’s Ghanaian Anthem
Chelsea F.C. and Ghanaian singer King Promise released “Can’t Tame Us”, a club anthem celebrating Chelsea’s African supporters. The song will feature at matches, while a music video and mini-documentary connect Promise’s football roots in Nungua with the club’s Stamford Bridge home—turning his personal journey into a story about the club’s global fanbase.
Why it worked: It fused a matchday moment (an official stadium-played anthem) with a personal origin story, giving journalists a timely, global-fandom human hook.
The lesson: Consider commissioning a crowd-chant or ritual tied to a live moment, then anchor it in one person’s backstory to make coverage inevitable.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| chelseafc.com | The compelling story of how the music video for 'Can't Tame Us (Chelsea Anthem)' by King Promise was made... | Thursday 1st October, 2026 |
| ghanaweb.com | Chelsea and King Promise bring football and Afrobeats together with 'Can’t Tame Us' | Thursday 1st October, 2026 |
| myjoyonline.com | King Promise’s ‘Can’t Tame Us’ becomes official Chelsea anthem - MyJoyOnline | Thursday 1st October, 2026 |
| soccerladuma.co.za | Ghana's King Promise & Chelsea FC Unite For New Anthem | Friday 2nd October, 2026 |
| theghanareport.com | King Promise becomes first Ghanaian to record official Chelsea anthem - The Ghana Report | Tuesday 6th October, 2026 |
| theghanareport.com | I wanted to bring John Terry, Chelsea legends to Ghana for ‘Can’t Tame Us’ video – King Promise - The Ghana Report | Thursday 8th October, 2026 |
| billboard.com | King Promise Teams Up With Chelsea F.C. for Fiery New Collab ‘Can’t Tame Us’ & Mini-Documentary | Thursday 8th October, 2026 |