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Top 10 Campaign in Retail · October 2026
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Top 10 Campaign
Retail · October 2026

Greggs and Heinz Brinner

PR Campaign
Thursday 8th October, 2026

Greggs and Heinz are bringing breakfast to tea time, serving Greggs’ breakfast menu from 4pm to 7pm at two Manchester branches for two evenings only. The “Brinner” pop-up turns a survey finding—that 69% of Mancs enjoy breakfast food in the evening—into a short, local menu takeover.

Why it worked: A tight, two-evening, two-venue menu flip backed by a 69% local stat created urgency, locality, and an easy headlineable twist.

The lesson: Consider staging a 48-hour “role-reversal” pop-up driven by a single, surprising local stat, with strict time/venue limits to force FOMO.

Greggs Heinz
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
themanc.com Two Greggs in Manchester will be serving their breakfast menu in the evening next week Thursday 8th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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