Trending PR Campaigns
Greggs and Heinz Brinner
Greggs and Heinz are bringing breakfast to tea time, serving Greggs’ breakfast menu from 4pm to 7pm at two Manchester branches for two evenings only. The “Brinner” pop-up turns a survey finding—that 69% of Mancs enjoy breakfast food in the evening—into a short, local menu takeover.
Why it worked: A tight, two-evening, two-venue menu flip backed by a 69% local stat created urgency, locality, and an easy headlineable twist.
The lesson: Consider staging a 48-hour “role-reversal” pop-up driven by a single, surprising local stat, with strict time/venue limits to force FOMO.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| themanc.com | Two Greggs in Manchester will be serving their breakfast menu in the evening next week | Thursday 8th October, 2026 |