Trending PR Campaigns
Serena Williams 2005 Australian Open Barbie
Mattel released a Serena Williams Barbie wearing the lime green jacket and white skirt Williams wore at the 2005 Australian Open. The doll turns a memorable look from her career into a collectible, with the launch timed ahead of International Day of the Girl and framed around inspiring girls.
Why it worked: It piggybacked International Day of the Girl with a nostalgia-fuelled, photo-identifiable 2005 outfit, plus easy retail/price details for quick coverage.
The lesson: Consider tying a limited, exact replica of a famous moment to a relevant awareness day, with clear buy links and under-$50 pricing.
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