Trending PR Campaigns
Allergy-Free Beagles
Kindred Companion Sciences gene-edited two beagles, Alfie and Bailey, so they do not produce Can f 1, a major dog allergen. By creating the first dogs of their kind and tying the science to the founders’ personal dream of owning a dog, the company earned coverage around a provocative potential solution for allergy sufferers.
Why it worked: It fused a first-of-its-kind CRISPR milestone with a clear, everyday benefit and a built-in ethical debate journalists can’t resist.
The lesson: Consider pairing a novel, measurable breakthrough with a relatable life fix and an unavoidable tension (regulatory or ethical) to anchor coverage.
Coverage over time
How this story spread across the media