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All PR Campaigns › Caviar 'Legends' Fold 8 Ultra Launch

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Top 3 Campaign
All Sectors · July 2026

Caviar 'Legends' Fold 8 Ultra Launch

PR Campaign
Wednesday 15th July, 2026

Luxury customiser Caviar listed a purportedly unreleased Galaxy Z Fold 8 Ultra customised with Lionel Messi’s portrait in 24‑karat gold, limited to 19 pieces and priced at $13,130 — a stunt-like product listing that leveraged World Cup buzz and Galaxy Unpacked anticipation to generate earned coverage.

Why it worked: It hijacked two imminent news cycles—an unconfirmed flagship launch and the World Cup—by “selling” a scarce, $13k Messi-branded device before Samsung spoke.

The lesson: Consider pre-listing a ultra-limited product tied to an upcoming tentpole event you don’t control, with a provocative price and celebrity visual.

Caviar Samsung
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
digitaltrends.com Galaxy Z Fold 8: Everything we know about Samsung’s wider and shorter foldable - Digital Trends Wednesday 15th July, 2026
androidcentral.com You can already buy the unreleased Galaxy Z Fold 8 Ultra, provided you have $13,000 | Android Central Thursday 16th July, 2026
gizmochina.com Caviar launches limited-edition Messi and Ronaldo phones with 24K gold finishes - Gizmochina Thursday 16th July, 2026
gizmochina.com Caviar launches limited-edition Messi and Ronaldo phones with 24K gold finishes - Gizmochina Thursday 16th July, 2026
notebookcheck.net Caviar unveils gold-plated Messi and Ronaldo smartphones in exclusive new collection - Notebookcheck News Friday 17th July, 2026
the-gadgeteer.com Messi or Ronaldo? Caviar's Gold Phones Force a Five-Figure Choice Friday 17th July, 2026
sammobile.com Galaxy Z Fold 8 Ultra goes on sale before launch as Caviar’s Lionel Messi edition - SamMobile Friday 17th July, 2026
sammobile.com Galaxy Z Fold 8 Ultra goes on sale before launch as Caviar’s Lionel Messi edition - SamMobile Friday 17th July, 2026
hothardware.com Samsung Galaxy Z Fold 8 Ultra Gets 24K Gold Lionel Messi Edition | HotHardware Friday 17th July, 2026
androidheadlines.com A $13,000 Galaxy Z Fold 8 Ultra With Messi on the Back Exists and Only 19 Will Be Made Friday 17th July, 2026
engadget.com Caviar is selling a ridiculous Lionel Messi-themed Galaxy Z Fold 8 Ultra a week before its official unveiling - Engadget Friday 17th July, 2026
mashable.com Galaxy Z Fold 8 Ultra appears online with Messi's face and a $13,000 price tag | Mashable Friday 17th July, 2026
androidauthority.com Got money to burn? Check out this Messi-themed Galaxy Z Fold 8 Ultra - Android Authority Friday 17th July, 2026
gadgetmatch.com Lionel Messi's face just unveiled the Galaxy Z Fold 8 Ultra early - GadgetMatch Monday 20th July, 2026
gizmochina.com Caviar launches ultra-luxury Galaxy Z Fold 8 collection with cinematic icons & 24K gold finishes - Gizmochina Thursday 30th July, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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