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Top 10 Campaign in Retail · October 2026
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Top 10 Campaign
Retail · October 2026

The Seven Unused Consoles

PR Campaign
Thursday 8th October, 2026

Virgin Media O2 commissioned a Censuswide survey of 1,000 gamers and found they had an average of 6.6 unused consoles at home. It gave the finding a timely hook by linking the clutter to the cost of upgrading for GTA VI, and estimated gamers could make £293 by selling their old devices through O2’s recycling programme.

Why it worked: It fused a surprising stat with an urgent cultural deadline (GTA VI) and a cashable solution via exact resale values.

The lesson: Consider tying a counterintuitive audit of household “idle assets” to a looming event, then price it with a clear cash-out route.

Virgin Media O2
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
telecompaper.com Gamers could fund GTA upgrade by trading old consoles through O2 Recycle - Telecompaper Thursday 8th October, 2026
hotminute.co.uk The average gamer is sitting on 7 unused consoles Thursday 8th October, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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