Trending PR Campaigns
The Seven Unused Consoles
Virgin Media O2 commissioned a Censuswide survey of 1,000 gamers and found they had an average of 6.6 unused consoles at home. It gave the finding a timely hook by linking the clutter to the cost of upgrading for GTA VI, and estimated gamers could make £293 by selling their old devices through O2’s recycling programme.
Why it worked: It fused a surprising stat with an urgent cultural deadline (GTA VI) and a cashable solution via exact resale values.
The lesson: Consider tying a counterintuitive audit of household “idle assets” to a looming event, then price it with a clear cash-out route.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| telecompaper.com | Gamers could fund GTA upgrade by trading old consoles through O2 Recycle - Telecompaper | Thursday 8th October, 2026 |
| hotminute.co.uk | The average gamer is sitting on 7 unused consoles | Thursday 8th October, 2026 |