Trending PR Campaigns
The Creator Map
ESHAP and What’s Trending published their second annual Creator Map, a visual guide to leading creators across social platforms, podcasts and newsletters. The hook is a broader ranking that pairs follower counts with an Affinity Quotient measuring active audience engagement, offering a fresh way to see who has real influence across the creator economy.
Why it worked: It turned a messy, fast-moving beat into a definitive, time-stamped league table using a new metric (Affinity Quotient) unveiled exclusively onstage.
The lesson: Consider releasing a ranked, data-led field guide with an original metric and an exclusive media partner tied to a live event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thewrap.com | MrBeast, Alex Cooper and Khaby Lame Lead ESHAP and What’s Trending 2nd Annual Creator Map | Exclusive | Thursday 8th October, 2026 |