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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Beauty & Cosmetics · October 2026
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Top 3 Campaign
Beauty & Cosmetics · October 2026

The Creator Map

PR Campaign
Thursday 8th October, 2026

ESHAP and What’s Trending published their second annual Creator Map, a visual guide to leading creators across social platforms, podcasts and newsletters. The hook is a broader ranking that pairs follower counts with an Affinity Quotient measuring active audience engagement, offering a fresh way to see who has real influence across the creator economy.

Why it worked: It turned a messy, fast-moving beat into a definitive, time-stamped league table using a new metric (Affinity Quotient) unveiled exclusively onstage.

The lesson: Consider releasing a ranked, data-led field guide with an original metric and an exclusive media partner tied to a live event.

ESHAP What’s Trending Whalar Group
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Coverage over time

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.