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Retail · October 2026
Hattie B’s Hot Chicken x Paulie Gee’s Opening Pizza
Tuesday 6th October, 2026
To mark its new Wicker Park restaurant, Hattie B’s teamed up with nearby pizzeria Paulie Gee’s on a limited-run pizza topped with hot chicken, barbecue sauce and Southern-inspired greens and succotash. Available for two weeks, with some proceeds benefiting No Kid Hungry, it gives the opening a local collaboration beyond the usual restaurant announcement.
Why it worked: A time-boxed, hyperlocal collab with Paulie Gee’s created a scarcity hook and charity angle that turned a routine opening into news.
The lesson: Consider launching with a two-week, co-branded product made with a neighbourhood favourite, tied to a donation per sale.
Hattie B’s Hot Chicken
Paulie Gee’s
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| blockclubchicago.org | Hattie B’s Hot Chicken Bringing Nashville Heat To Wrigleyville | Friday 28th March, 2025 |
| eater.com | Hattie B’s Hot Chicken Is Opening a Location in Chicago | Eater Chicago | Friday 28th March, 2025 |
| chicagofoodmagazine.com | Hattie B’s Sets Wicker Park Opening Date + Paulie Gee’s Collab | Tuesday 6th October, 2026 |
| blockclubchicago.org | Hattie B’s Hot Chicken Opens This Month In Wicker Park | Thursday 8th October, 2026 |