Trending PR Campaigns
Jimmy Eat World Library Card
Mesa Public Library teamed up with hometown band Jimmy Eat World to create a limited-edition library card for people who live, work or study in Maricopa County. Existing members can swap their card for the band-branded version, and Jimmy Eat World added a personal touch by recommending books for the library.
Why it worked: It fused hometown nostalgia with a scarce, collectible utility (limited-edition card) tied to a timely anniversary tour, giving outlets an easy, visual hook.
The lesson: Consider creating a limited, functional collectible tied to a current milestone and a local hero; offer swaps plus a simple photo-ready reveal.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| azfamily.com | Mesa library drops Jimmy Eat World card for 120th birthday | Monday 5th October, 2026 |
| axios.com | Jimmy Eat World gets its own Mesa library card - Axios Mesa | Wednesday 7th October, 2026 |
| hoodline.com | Mesa Library Unveils Jimmy Eat World Card for 120th Birthday | Wednesday 7th October, 2026 |
| pitchfork.com | You Can Now Get a Jimmy Eat World Library Card | Wednesday 7th October, 2026 |
| car.blog | You Can Now Get a Jimmy Eat World Library Card – Carman Dragone | Wednesday 7th October, 2026 |
| stereogum.com | Jimmy Eat World Library Cards Are Coming To Mesa, AZ | Thursday 8th October, 2026 |
| rutarock.com | Jimmy Eat World recibe un homenaje muy especial en su ciudad natal: una tarjeta de biblioteca | Ruta Rock | Thursday 8th October, 2026 |
| azbigmedia.com | Where to get Jimmy Eat World limited-edition library cards - AZ Big Media | Friday 9th October, 2026 |