Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Jimmy Eat World Library Card

PR Campaign
Monday 5th October, 2026

Mesa Public Library teamed up with hometown band Jimmy Eat World to create a limited-edition library card for people who live, work or study in Maricopa County. Existing members can swap their card for the band-branded version, and Jimmy Eat World added a personal touch by recommending books for the library.

Why it worked: It fused hometown nostalgia with a scarce, collectible utility (limited-edition card) tied to a timely anniversary tour, giving outlets an easy, visual hook.

The lesson: Consider creating a limited, functional collectible tied to a current milestone and a local hero; offer swaps plus a simple photo-ready reveal.

Jimmy Eat World Mesa Public Library
8 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
azfamily.com Mesa library drops Jimmy Eat World card for 120th birthday Monday 5th October, 2026
axios.com Jimmy Eat World gets its own Mesa library card - Axios Mesa Wednesday 7th October, 2026
hoodline.com Mesa Library Unveils Jimmy Eat World Card for 120th Birthday Wednesday 7th October, 2026
pitchfork.com You Can Now Get a Jimmy Eat World Library Card Wednesday 7th October, 2026
car.blog You Can Now Get a Jimmy Eat World Library Card – Carman Dragone Wednesday 7th October, 2026
stereogum.com Jimmy Eat World Library Cards Are Coming To Mesa, AZ Thursday 8th October, 2026
rutarock.com Jimmy Eat World recibe un homenaje muy especial en su ciudad natal: una tarjeta de biblioteca | Ruta Rock Thursday 8th October, 2026
azbigmedia.com Where to get Jimmy Eat World limited-edition library cards - AZ Big Media Friday 9th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.