Trending PR Campaigns
Goya in the Sky: 3,000-Drone Show
To mark its 150th anniversary and the opening of the new Goya Museum, Fundación Ibercaja staged a public light show featuring more than 3,000 drones over Zaragoza. The aerial choreography brought Goya’s art, the foundation’s history and Zaragoza’s symbols to life in the city sky.
Why it worked: It framed a verifiable city first—record-scale drone show over dense urban airspace—tied to a fixed civic date and logistics impact.
The lesson: Consider pitching a quantifiable “first” or record in a public space, anchored to a calendar hook and supported by hard ops details.
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