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Two Psychos in One Night

PR Campaign

Wednesday 7th October, 2026

To promote Eric Nam’s album and the single “Psycho”, Alamo Drafthouse is hosting one-night screenings of Hitchcock’s classic at 10 US locations. The hook is a double bill: Nam’s new music video plays before the film, introduced by a recorded message from the singer.

Why it worked: It created a one-night, ticketed scarcity event by legally pairing a culture-icon film with a same‑title music video premiere and exclusive intro.

The lesson: Consider hijacking a beloved, calendar-tied cultural fixture with a title-twin or theme-twin micro‑premiere and make it one-night only.

Alamo Drafthouse Eric Nam The Orchard

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
collider.com	Alfred Hitchcock’s ‘Psycho’ Officially Returns to Alamo Drafthouse Theaters With Eric Nam [Exclusive]	Wednesday 7th October, 2026

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