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OpenAI helps Ganassi optimise IndyCar setups
OpenAI worked with Chip Ganassi Racing and driver Álex Palou to use AI tools to optimise car setups, helping him claim pole at the Washington, DC race. The hook was a rare look at a sponsor contributing practical technical expertise, rather than just putting its logo on the car.
Why it worked: It tied a measurable, high-stakes outcome (pole position) to a behind-the-scenes technical intervention by a sponsor, proving causality, not hype.
The lesson: Consider engineering a controlled, public test where your tool changes one variable and yields a verifiable win; pitch the before/after data.
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