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Top 10 Campaign in Health & Wellbeing · October 2026
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Top 10 Campaign
Health & Wellbeing · October 2026

Together, Not Alone

PR Campaign
Wednesday 7th October, 2026

For World Rheumatism Day 2026, Deutsche Rheuma-Liga launched “Together, Not Alone”, using its own survey to show that significant loneliness affects 24.8% of people with rheumatic conditions, compared with 11.3% of the general population. The campaign pairs that finding with local events and an interview about community and participation to bring attention to the issue.

Why it worked: It tied a fresh, counterintuitive stat (double loneliness rate) to a fixed news peg (World Rheumatism Day) and immediate local actions.

The lesson: Consider commissioning a quick poll that reveals a surprising disparity, then time the release to a calendar hook with on-the-ground activations.

Deutsche Rheuma-Liga
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
presseportal.de People with rheumatic conditions more likely to experience loneliness / Deutsche Rheuma-Liga launches campaign for World Rheumatism Day 2026 Wednesday 7th October, 2026
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