Trending PR Campaigns
Ready Together emergency preparedness launch
The National Emergencies Trust launched Ready Together, a programme to help communities prepare for emergencies such as floods and wildfires. Prince William and Ross Kemp joined local volunteers for practical response exercises, bringing a familiar TV face and royal attention to a useful community initiative.
Why it worked: It hijacked a breakout TV moment by pairing a peak-rating Traitors star with a senior royal, converting entertainment buzz into hard-news utility via live drills and a national rollout.
The lesson: Consider yoking a surging pop‑culture figure to a public demo or stress test, then release simple, scalable tools that journalists can link.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| inkl.com | William to launch emergency preparedness initiative during Somerset visit | Saturday 3rd October, 2026 |
| bbc.com | Celebrity Traitors star joins William to urge people to prepare for emergencies | Tuesday 6th October, 2026 |
| townandcountrymag.com | Prince William Joins Forces With a ‘Celebrity Traitors UK’ Star on a Special Project | Tuesday 6th October, 2026 |
| geo.tv | Prince William shares unexpected warning as major new initiative launches | Royals - geo.tv | Tuesday 6th October, 2026 |
| positive.news | Prince William launches kit to help communities prepare for emergencies - Positive News - Positive News | Thursday 8th October, 2026 |