Trending PR Campaigns
Dunkin’ x Marvel: Avengers: Doomsday Menu
Dunkin’ and Marvel Studios created a limited-time Avengers: Doomsday menu, with themed drinks and donuts inspired by characters including Doctor Doom, the Thing and Black Panther. The tie-in also comes with character-themed collectibles, including a Munchkins tin shaped like Doctor Doom’s mask.
Why it worked: It hit the entertainment calendar with a dated tie‑in and scarce, collectible merch (Doctor Doom Munchkins tin), giving editors a timely, visual hook.
The lesson: Consider time‑boxing a product drop to a pop‑culture moment and anchoring it with a quirky, limited collectible that photographs well.
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